MegBurns

suburbanite in the 860. clothes addict, pr junkie.
meghan.m.burns@gmail.com
@MegBurns

Blogger woes

Lately I’ve seen a lot of scornful posts from professional bloggers whining about the ills and regrets of living life online. I find this frustrating for many reasons:

- Everything you post on the internet is 100% public. You should have thought about this (or thought about what you were posting) when deciding to be a blogger.

- You make a (very good, for many of you) living off of what you post online. You can’t reap the benefits without doing your job- which, in many cases, involves posting about your life, transparently. You are a blogger- you should know this.

-The reason blogs have become so wildly popular is because they enable two-way communication, unlike traditional media platforms. People inherently want to share and be heard. Therefore, part of being successful online is encouraging communication to flow both ways. YOU ARE NOT IMPORTANT ENOUGH TO BE PAID JUST TO WRITE ABOUT YOURSELF. Even if you were lucky enough to do just that, your popularity won’t last. That’s not how social media works. Therefore, you should realize that being a blogger involves feedback. Stop crying that not everyone agrees with you. It’s part of the job.

- Stop playing both sides of the fence, and then crying when you get called out. Don’t whine about annoying PR people, then gleefully post the $400 shoes you were sent, compliments of Kate Spade’s PR team. Hypocrisy doesn’t work in social media, because social media is transparent.

- If you don’t like it, get another job. There is nothing about blogging that isn’t transparent. Any blogger, professional or not, knows every single thing I’ve just posted- many just don’t want to hear it. .

Main idea: this is what you signed up for.

End rant.