MegBurns

suburbanite in the 860. clothes addict, pr junkie.
meghan.m.burns@gmail.com
@MegBurns
theatlantic: Inside Smellvertising, the Scented Advertising Tactic Coming Soon to a City Near You Bus stops are typically not the place where you want to hoover in a big noseful of air. Car exhaust, stale cigarettes and fresh urine – the noxious bouquet of mass transit is anything but welcoming. In this hazy stinkscape of forlorn odors, a food company is launching a marketing campaign. By the end of today, crews in London, Manchester, Glasgow and other U.K. cities will have outfitted 10 bus stops with large advertisements for “McCain Ready Baked Jackets,” a frozen baked-potato product that microwaves to readiness in 5 minutes. Each billboard includes a fiberglass potato sculpture and a mysterious button: Push it, and the tuber discharges the aroma of “slow oven-baked jacket potatoes.” Read more. [Image: JCDecaux] So, does this mean Smell-O-Vision is making a comeback? Can’t wait til the first client asks for this

theatlantic:

Inside Smellvertising, the Scented Advertising Tactic Coming Soon to a City Near You

Bus stops are typically not the place where you want to hoover in a big noseful of air. Car exhaust, stale cigarettes and fresh urine – the noxious bouquet of mass transit is anything but welcoming.

In this hazy stinkscape of forlorn odors, a food company is launching a marketing campaign.

By the end of today, crews in London, Manchester, Glasgow and other U.K. cities will have outfitted 10 bus stops with large advertisements for “McCain Ready Baked Jackets,” a frozen baked-potato product that microwaves to readiness in 5 minutes. Each billboard includes a fiberglass potato sculpture and a mysterious button: Push it, and the tuber discharges the aroma of “slow oven-baked jacket potatoes.” Read more.

[Image: JCDecaux]

So, does this mean Smell-O-Vision is making a comeback?

Can’t wait til the first client asks for this

  1. tallpawl reblogged this from theatlantic
  2. fuckyes-creativeadvertising reblogged this from theatlantic
  3. iamsimeon reblogged this from theatlantic
  4. stay-dreaming reblogged this from sociopoliticaldribble
  5. lesabsurdes reblogged this from theatlantic and added:
    Waiting at the bus stop will never be dull again… but then, it will probably drain me of any willpower I ever had.
  6. sirlowkey reblogged this from darwinmclovin
  7. darwinmclovin reblogged this from theatlantic
  8. mabellecherie reblogged this from theatlantic
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  13. watchmytoast reblogged this from theatlantic
  14. revolutiontrainee reblogged this from theatlantic and added:
    MANCHESTER?! I was gonna reblog this for...(disgusting) consumption/marketing aspect BUT...
  15. aldubs reblogged this from theatlantic and added:
    Pretty creative way to make the product more marketable. For brands/stores similar to Cinnabon where scent plays a vital...
  16. particularidadesproprias reblogged this from theatlantic
  17. fuckyeahmoms reblogged this from theatlantic
  18. msamba reblogged this from theatlantic
  19. This was featured in #Advertising
  20. sociopoliticaldribble reblogged this from thelowestanimal
  21. thelowestanimal reblogged this from brosephstalin
  22. brosephstalin reblogged this from theatlantic
  23. profligateyourself reblogged this from theatlantic and added:
    the shit people come up with
  24. megburns reblogged this from theatlantic and added:
    Can’t wait til the first client asks for this
  25. snarkysharks reblogged this from theatlantic
  26. infearandfaith reblogged this from theatlantic and added:
    what. oh god that’s not fair! smell...hard to fight, i would get
  27. eradicati reblogged this from theatlantic and added:
    20 bucks says that “aroma” gets pretty foul after about 10 minutes of mixing with the smoke/urine/trash of the bus stop.
  28. ashrafaryankhan reblogged this from theatlantic