Direct Mail RANT

1. Babies ‘R Us. DO NOT send FOUR (4!) catalogues a week to 23 yr. old young women that have NO IMMEDIATE PLANS TO HAVE CHILDREN. It gives them heart palpitations and is cruel.

2. Comcast, AT&T, Verizon, etc. If I have signed up for ECO-FRIENDLY PAPERLESS BILLING, chances are I won’t be recepetive to WEEKLY DIRECT MAIL CAMPAIGNS THAT FILL MY TEENY MAILBOX WITH CRAP I JUST THROW AWAY. Also, it destroys any bit of credit you may have gained for “going green.”

End rant.